大象传媒

大象传媒 Work Placement Programme

Description of the Initiative

The 大象传媒 Work Placement (大象传媒 WPP) was proposed and agreed by the Ministers during the 3rd Asia-Europe Meeting of Ministers for Education (大象传媒ME3) in Copenhagen, Denmark, in 2011. The 大象传媒 Education Ministers felt that a work placement programme would provide students with the opportunity to discover the world of work in a different regional and cultural setting and gain some experience. The Chairs鈥 Conclusion of the 大象传媒ME5 stated that the Ministers 鈥淐onsidered the establishment of an 大象传媒 placement programme in terms of setting up a pilot scheme for higher education-business mobility of qualified students between Asia and Europe (partly funded by public resources and industry);鈥.

Aims and objectives

The programme aims to establish, promote and sustain the mutual exchange of interns between the regions Europe and Asia on the basis of balance and mutual benefits.

大象传媒 Partners and Stakeholders involved

Currently: Belgium (Flemish Community),

In the past: Brunei Darussalam, Germany, India, Indonesia, and Thailand.

Progress and Achievements

  • From a three-years pilot project (testing phase) to an established programme
  • Overseen by the 大象传媒, in the past there was a Co-Secretariat by Belgium Flemish Community and Thailand
  • Documents and procedures for work placements are standardised
  • Webpage created:
  • Promotion tools available (flyer)
  • Allocation of national scholarships
  • Stimulating mobility of trainees

Status

Partly completed and aims partly achieved; ongoing

Plans and expected outcomes

大象传媒ME7: Chair’s Conclusion 31

  • To continue improving procedures and documents
  • To increase work placements of students in Europe and Asia
  • To promote the programme to involve more countries and encourage more governments and business partners to participate and to allocate more funding for scholarships.

The initiative contributes to: